We choose 100% soy wax because it’s a cleaner, smarter, and more sustainable way to scent your space. Unlike paraffin, soy burns cooler and longer, giving you extended fragrance performance without the toxins or heavy soot. It’s derived from renewable U.S.-grown soybeans, making it an eco-forward choice that aligns with our quality standards and our operational commitment to responsible sourcing. Plus, its smooth, creamy texture allows us to deliver consistent melts with rich fragrance throw, a win-win for both the customer experience and our brand promise.